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Greater Richmond Transit Company

While working at CHK, I was asked to come up with a family information products for GRTC, the principle transit company providing service in greater Richmond, VA area. The initial pilot called for the creation of signs that could be used across the region. One of the tasks in particular was to redesign an existing transit map that was failing to meet the needs of transit riders. 

 The result of this effort is a more comprehensive map that puts service frequency at its core. Here thicker lines indicate more robust bus service, while thinner routes show less frequent service. Another notable feature is that geographical accuracy has been dropped in favor of improved legibility and ease of use. This topological  approach allows to see the entire system at a glance while revealing potential transfer opportunities that were unavailable with a more traditional, geographic approach. 

 The capital funds needed for the systemwide implementation were secured thanks to the successful pilot program, which received positive feedback from transit users. The project is now being rolled across the entire system.