Building New Generation Digital Wayfinding

I worked with a digital display company to support their brand, identity and website created to elevate them above their competitors. The company builds low-power, e-ink displays for public transit, public spaces and organizations. Their clients include MTA (New York), TriMet (Portland) DART (Dallas) to name a few. My goal for the project was to create a trustworthy and minimalist messaging that matches the brand's personality and values of connecting places and people.

Role: In-house designer