E-Ink displays run and battery and solar power and require very little infrastructure buildout. As part of the design team, I created on-screen information dashboards that show real-time departures, maps, alerts and other useful transit information.
UI archetypes are the standard UI blocks that can be used interchangeably depending on a client's specific needs. Driven by typography, the the style is unified with the company's overall branding.
Promotional collateral, sales sheets and case studies extent marketing outreach via direct mailing and trade shows.
I worked with a digital display company to support their brand, identity and website created to elevate them above their competitors. The company builds low-power, e-ink displays for public transit, public spaces and organizations. Their clients include MTA (New York), TriMet (Portland) DART (Dallas) to name a few. My goal for the project was to create a trustworthy and minimalist messaging that matches the brand's personality and values of connecting places and people.